Word-of-mouth once created extreme demand for exceptional veterinarians. Today, amplifying your message and building a strong local presence are needed to increase foot (and paw) traffic to your practice.
Here are 10 tips to keep your lobby full:
1. Make Sure Your Practice Is Top-Notch
Lots of competition exists. Not only are there more vets than ever, but there are also pet vaccine clinics and large pet retailers. Review your location, your hours, your pricing, administration and your pet care. Lacking in any area? Fix it before expanding promotions. If scheduling or recordkeeping are issues, veterinary software will make you more efficient. The convenience of practice hours can be troublesome, so consider adding one late night per week.
2. Formulate a Goal and Strategy
What do you want to accomplish? How can you get there? Consider how you do things now and what works well. Promotions that target current clients are successful and cost-effective since these people already know and like you. Supercharge your use of client mailers and your newsletter. (You do have one, right?)
3. Encourage Word-of-Mouth
Today’s loving and savvy pet owners research well before trusting someone with their furry friends. They’ll ask friends for recommendations and read online reviews before calling for an appointment. Be sure to ask current clients to leave reviews on your website, Google or social media accounts. Offer them a discount for referring friends or family. Surprise good customers with a gift card for a local pet store. You can bet they’ll tell their friends.
4. What’s in It for Them?
Focus marketing on the benefits to your clients and their four-legged friends. Tell them about your friendly team, your newly extended hours, cage-free boarding or affordable rates. Why should they do business with you?
5. Keep Your Message Simple
Figure out your message and stick to it. Keep it simple, easy to remember and effective. Something along the lines of “Jones Animal Hospital: We love your pets like you do!”
6. Use Calls to Action
Your marketing should include a call to action. Even if you are voted Best Vet in Miami, a vet offering a promo discount for new clients will likely attract more of them. Use your status, but give them a reason to call for an appointment right now: “We were voted Best Vet in Miami, and we’ll give you $25 to found out why this week.”
7. Build Social Media Pages With Unique Content
Sponsor photo contests for “best smile,” “laziest pooch,” “most curious cat” or “playful pups,” and watch your fan base grow rapidly. Post links to blog posts offering tips about keeping pets safe on the Fourth of July, or how to keep them parasite free. Offer incentives to current clients who enter their pets in the contest, in addition to a gift for the winners. Promote services sparingly, but give them lots of information, great pictures and stories about your pet clients or your team.
8. Donate Products or Services
Animal rescue groups are always in need of pet food and other supplies. Donate these yourself, or set up a donation area at your office. You might also consider volunteering to treat injured or ill animals that are rescued. Animal lovers know which vets in town are kindred spirits!
9. Special Events and Collaborations
Hosting workshops about caring for a new puppy or leash training a dog will draw lots of pet lovers. How about a picnic or holiday celebration to thank your clients, or an open house to show off your new facility? Collaborate with related businesses and do cross-promotions.
10. In-Practice Marketing
Promote your services on your lobby walls and treatment rooms, or pin flyers to a bulletin board in your waiting area. Let people know how you are different from other vets in town.
Use these tips to brainstorm ideas for your practice, and contact us for veterinary software programs to streamline administration and boost profits.
EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.