Whether you’d like to increase the number of clients coming through the door or build a positive reputation in your community, there are plenty of cost-effective promotional tactics.
4 Ways to Successfully Promote Your Practice
To stand out from your competitors, show your clients that you are a credible and valued practice. When you market your veterinary practice effectively, you can keep your current clients happy and attract new business.
In order to do so, here are some top tips to reach your marketing goals.
1. A locally targeted blog
When it comes to the online world, content is king. If you already have a following, blog posts will provide your audience with information about your practice. Also, when you provide informative, useful content, you will develop a relationship with new potential customers.
While writing content, be mindful of SEO. Since you will want to reach those within your community, focus on a local perspective. As your local audience connects with your posts, they’ll be more likely to share — expanding your reach to more local residents. These posts will then bring more traffic to your site and, in turn, increase local awareness.
Top tip: Research local keywords using Buzzsumo and mention upcoming events in the area.
2. Social media
When it comes to your audience, it’s easier to get your preexisting clients to come in more often than to get new clients to come in. In that sense, focus on those who currently follow you on your social media outlets. Use these platforms as tools, consistently posting fresh, engaging content.
Top tip: Run a contest on your Instagram, Facebook or Twitter page, asking your clients to post a photo of their pet and tag your practice. You can either draw for winners using a random winner generator, such as RandomPicker, or create your own contest rules. (Keep in mind that some social media sites have contest guidelines, so be aware of the legal requirements before posting.)
3. Email marketing
When your clients first register at your practice, offer an option to receive updates and news regarding anything from pet health to exciting promotions. Collecting your clients’ email addresses is a golden opportunity to send information and reminders once or twice a month. This will help you build a rapport with your clients.
Top tip: Provide value in your emails, focusing on topics such as pet health. At the bottom of the email, send a reminder about their next wellness visit. With the permission, you can even send out another client’s success story. To simplify this process, an automatic email reminder will ensure consistency.
4. Reputation management
Last, but certainly not least, you need to make reputation management a top priority. What people say about your veterinary practice will influence the decisions of those in your community. Be aware of which websites you’re featured on, and develop a five-star rating.
Since your customers are bringing in their pets, they’ll want to be confident in their decision. Having a great reputation will encourage new business.
Top tip: Politely ask your regular clients to leave an honest review online, based on their experiences. If you have built up an email list, send a direct link to simplify the review process.
Although you will want to be hands on in terms of client interactions, you do not have time to organize every minor task and detail. This is why easyDVM, a software that offers a wide range of practice management features, was created.
Whether you opt to run a client loyalty rewards program or would benefit from an automatic email reminder delivery system, this all-in-one software is the solution.
EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.