Why do my veterinary clients do less when I talk more?

by easyDVM

Starting a new veterinary practice involves lots of decisions and lots of work. What type of building is best? Which location is perfect? Is cloud veterinary software better than a program on your own server? One of the most time-consuming but critical elements to creating a successful practice is forming sold veterinarian/client/patient relationships. These relationships are key to the best care for your patients, as well as follow through on the part of their owners.

While most veterinary doctors think that lengthy explanations spur their clients to follow through on their guidance, research tells us that is not the case at all. In fact, research has shown that the more a veterinarian talks, the less likely compliance will follow. Specifically, the more we deliberate about a decision, the less likely we are to make a decision at all.  Decisions are made emotionally. So, how do you ensure that your clients follow through for healthier pets?

How do People Make Veterinary Decisions?

Knowing what we do about clients tuning out long-winded veterinarian guidance, it points out that their decision-making process differs from what is expected. In fact, most people make decisions about their pets based on emotions rather than logic. Given how much people love their pets, this is likely understandable.

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So, veterinary practices need to be cognizant of emotional elements of the veterinary-client relationship, like these:

  • First impressions – The initial meeting of a client is crucial. While you are examining their beloved pet, they are sizing you up at the same time. Your bedside manner cannot be understated in terms of importance.
  • Comfort level – When clients are comfortable with your care and your advice, they will listen to your guidance. Building that trust level is a key point.
  • Appreciation – Clients should be appreciated and thanked for their business.
  • Compliments – When a client follows the veterinary advice that your practice gives them, they should be complimented for the follow through and taking such great care of their pets.

How Can You Improve Compliance?

Improving compliance is central to growing your veterinary practice. The more clients comply with your advice, the healthier their pets will be. This will certainly lead to better relationships between the practice and the clients. And, great relationships lead to greater loyalty and more referral patients. Luckily, user-friendly web based veterinary practice management software can enhance compliance, solidify relationships, and boost your veterinary practice.

Here are some far-reaching measures that your practice can set up using veterinary software to ensure maximum compliance and client happiness:

  • Take an assessment of current compliance: Don’t estimate, as you’ll often guess that the level is higher than it really is. Communicate with the client and ask!
  • Get the whole team involved: Established follow up procedures on veterinary guidance free up your time to focus on patients in front of you.
  • Set improvement goals: Decide as a team on goals for compliance and put one of the team members in charge of the process improvements.
  • Measure results: Using web-based veterinary software makes it simpler for the team to track communications with clients and track results in better compliance. Sometimes, clients just need a reminder!
  • Celebrate: When compliance increases due to the work of the team, it’s time to celebrate! Maybe order lunch for the office or buy them each a small gift to motivate continued focus on the health and happiness of patients.

Successful veterinary practices are a combination of animal loving doctors and support staffs that want the best for their patients. To make sure that your practice builds great relationships with client pet owners and grows financially, you need great veterinary software that is user friendly.

Top 5 New Years Resolutions a Veterinarian Should Make

by easyDVM

The start of a new year is the perfect time to make positive changes in your career and personal life. As a veterinarian, the holiday period is a chance to take a break from your busy schedule, reflect on your work-life balance, and work out how you can more effectively work toward achieving your career goals. Here are five resolutions that could make a big difference to your life.

1. Look After Number One

Stress and burnout can prevent any veterinarian from achieving their full potential. This year, resolve to take care of your health and wellbeing. Why not take up an active hobby, such as dance classes, yoga, climbing, hiking, or jogging with a local running club? These hobbies can help to clear your mind as well as improve your fitness. If you think you don’t have time for hobbies in your busy schedule, think again: structuring leisure activities into your schedule could help you work more efficiently.

2. Make Time for Family and Friends

At the beginning of the year, make a calendar of all the important birthdays, weddings, reunions, family get-togethers, and other important events that you want to attend. Make a plan now that will allow you to attend these functions. Arrange for another veterinarian to cover your shifts or be on call during the time you plan to spend with your family and friends. As a busy professional, you need a strong support network around you to help you cope during stressful periods. This year, resolve to foster strong relationships with the people you care about.

3. Appreciate Your Team

Strong relationships with your team are also vital to ensure success in a veterinary career. Show your veterinarians, administrative staff, and technicians that you value everything they do by taking the time to praise them this year. Throughout the year, set aside time to listen to your team members and act on any ideas they have for improving the working environment. While you’re thinking about ways to appreciate your team, add National Veterinary Technician Week to your calendar in October. This is the perfect time to plan a party or social outing for your veterinary team to show how much you value them.

4. Learn Something New

Veterinary medicine is changing all the time, which means you can never stop learning if you want to stay at the forefront of your field. This year, put aside an hour or two each week to read about new developments in veterinary medicine. Consider attending a veterinary conference to network with other veterinarians and learn about the latest research.

5. Use Technology to Free Up Time

Technology can help veterinarians work more efficiently. For example, easyDVM veterinary practice management software can help you track and store medical records, invoice clients, and prepare reports. This software stores all your data in the cloud, which means you don’t need to worry about storing and backing it up yourself. When all your records are available in a format that is easy to access and share, you can spend more quality time interacting with patients, coworkers, friends and family.

Before January 1 rolls around, take the time to make plans for the year ahead. Purchase veterinary practice management software to help you work more efficiently, add important events to your calendar, and set aside time each week to appreciate your team and continue your education. These resolutions should set you up for an enjoyable and successful new year.

EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.

4 Ways to Successfully Promote Your Veterinary Practice

by easyDVM

When promoting your veterinary practice, you’ll want to set some predetermined goals. More importantly, you’ll want to be able to measure your results.

Whether you’d like to increase the number of clients coming through the door or build a positive reputation in your community, there are plenty of cost-effective promotional tactics.

4 Ways to Successfully Promote Your Practice

To stand out from your competitors, show your clients that you are a credible and valued practice. When you market your veterinary practice effectively, you can keep your current clients happy and attract new business.

In order to do so, here are some top tips to reach your marketing goals.

1. A locally targeted blog

When it comes to the online world, content is king. If you already have a following, blog posts will provide your audience with information about your practice. Also, when you provide informative, useful content, you will develop a relationship with new potential customers.

While writing content, be mindful of SEO. Since you will want to reach those within your community, focus on a local perspective. As your local audience connects with your posts, they’ll be more likely to share — expanding your reach to more local residents. These posts will then bring more traffic to your site and, in turn, increase local awareness.

Top tip: Research local keywords using Buzzsumo and mention upcoming events in the area.

2. Social media

When it comes to your audience, it’s easier to get your preexisting clients to come in more often than to get new clients to come in. In that sense, focus on those who currently follow you on your social media outlets. Use these platforms as tools, consistently posting fresh, engaging content.

Top tip: Run a contest on your Instagram, Facebook or Twitter page, asking your clients to post a photo of their pet and tag your practice. You can either draw for winners using a random winner generator, such as RandomPicker, or create your own contest rules. (Keep in mind that some social media sites have contest guidelines, so be aware of the legal requirements before posting.)

3. Email marketing

When your clients first register at your practice, offer an option to receive updates and news regarding anything from pet health to exciting promotions. Collecting your clients’ email addresses is a golden opportunity to send information and reminders once or twice a month. This will help you build a rapport with your clients.

Top tip: Provide value in your emails, focusing on topics such as pet health. At the bottom of the email, send a reminder about their next wellness visit. With the permission, you can even send out another client’s success story. To simplify this process, an automatic email reminder will ensure consistency.

4. Reputation management

Last, but certainly not least, you need to make reputation management a top priority. What people say about your veterinary practice will influence the decisions of those in your community. Be aware of which websites you’re featured on, and develop a five-star rating.

Since your customers are bringing in their pets, they’ll want to be confident in their decision. Having a great reputation will encourage new business.

Top tip: Politely ask your regular clients to leave an honest review online, based on their experiences. If you have built up an email list, send a direct link to simplify the review process.

Introducing EasyDVM

Although you will want to be hands on in terms of client interactions, you do not have time to organize every minor task and detail. This is why easyDVM, a software that offers a wide range of practice management features, was created.

Whether you opt to run a client loyalty rewards program or would benefit from an automatic email reminder delivery system, this all-in-one software is the solution.

EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.

Sources

https://www.shortstack.com/is-your-facebook-contest-legal-infographic/

http://buzzsumo.com/

http://www.veterinarypracticenews.com/7-low-or-no-cost-marketing-strategies-for-your-vet-practice/

Editorial: Don’t Lose the Forest (Veterinary Vision) for the Trees (Veterinary Headaches)

by Hunter Little

I want to change gears for a moment and step back from the business of veterinary medicine, whether it be large or small, tech-based or what-have-you. Generally speaking, I’m a big picture person, I enjoy stepping back to see the greater vision that comes together from all those small details and little intricacies. It is very easy, particularly when it comes to small businesses and veterinary medicine (either together or separately), to get caught up in the day-to-day demands. So, for today, I want to be the little voice in your head that tells you to close your eyes, take a deep breath, and think back to the bigger picture (whatever it may be for you, personally).

I ask you to do this because of a conversation I had yesterday with a friend of mine regarding the job-searching process.  She told me how, in her interview, she had expressed interest in taking the position, but wasn’t willing to commit fully because she was waiting for other offers to come in. She spoke about the possibility of a “more exciting offer” coming in at the last minute and not wanting to miss that opportunity, hinting at her underlying indecision regarding her potential career path. I didn’t think too much of her comments at the time, but, for whatever reason, I returned to them later in my mind. I thought about how I might react were I a small business owner, or a practice owner trying to hire a newly graduated vet. I considered how confusing and vexing such comments might be, how that kind of hesitation and noncommittal approach must feel to someone trying to expand their business.

Granted, this is just one example, and, in all fairness, it may seem like I am being a little harsh on my friend. But there is an underlying reality here. These kinds of tasks are the little things that we can get caught up in; the hiring and firing, the daily management and oversight, the training of new staff, etc. Even more importantly, it can be very discouraging to hear that someone you’ve taken the time to interview one-on-one and extend a job offer to hasn’t bought in to your practice and its ideals, or isn’t willing to commit.

I heard a similar story not too long ago from a vet and practice owner, who came away from the experience confused and uncertain about the nature of his practice. In hindsight, all I can say is this: don’t miss the forest for the trees. Do your best to recognize when you have zeroed in too far and have lost sight of big picture; YOUR big picture. Remember, you’re the small business owner. This product that you have put forth is crafted from your vision of how veterinary medicine should be. Take stock of that vision, and if its blocked by a mountain, make sure it isn’t just a mole hill without perspective. I don’t mean this as a preachy, sports-movie-coach’s-speech moment. Rather, I’m simply trying to maintain some sense of perspective in spite of the myriad issues that plague a small business owner. If anything, take this as a friendly reminder to step back, take a deep breath, and don’t lose the forest for the trees.