Finding new clients can be challenging, so you need to give the public a reason to visit your practice.
Since February is National Pet Dental Health Month, it’s a great time to educate your clients on the importance of optimal dental care — but how?
In order to benefit both your client’s pet and your business, incentives can be offered to get these pet owners through the door. From there, you can spread awareness about pet oral health, as you grow your client base.
If you want to get creative, here are some ways you can attract new business, while helping the pets within your community. The following five incentives are attractive to potential clients, all while showcasing your presence in the community.
1. Create a Unique Pet Oral Health Kit for New Clients
When new clients visit your practice, they will receive the kit you’ve put together. These kits can include a toothbrush, dental treats, toothpaste, etc. By educating these clients, they’ll also be more open to dental cleanings in the future. In order for this incentive to be successful, you need to promote your practice and this offer specifically.
2. Make Clients Aware of Pain Prevention
In many cases, it’s not that clients don’t care — it’s that they’re unaware. What appears to be just a case of bad breath could potentially indicate a more serious health concern. Start a blog on your website, so that you can post interesting, informative pieces, adding value to pet owners.
In this case, no pet owner wants their pet to suffer, so give them an inside look at what poor oral health can lead to. Before and after pictures are always effective. You could even create an online video, showcasing some common procedures within your practice to improve pet oral health, then send it out to your mailing list. Also, encourage your audience to share your content!
3. Work With Local Groups and Businesses to Donate Items
Once you have a little hype around the importance of pet oral health, reach out to other organizations or groups within your community to collaborate. You could advertise that the first 15 clients who register for a cleaning will receive an item valued at X amount. The groups, shelters or organizations you work with can also advertise through their platforms.
4. Run a Promotion for Both New and Loyal Customers
Whether you pin flyers in local businesses or advertise on social media, run a promotion in regards to a client’s first oral health procedure. For both new and loyal customers, you can offer a discount or a free gift. Perhaps you have developed a loyalty points system? If so, double standard offers in relation to any oral health care appointments.
5. Share and Display Positive Reviews Based on Past Experiences
Clients want to see that other pet owners have had a positive experience with you. If you have had customers schedule oral health procedures in the past, reach out to them for an honest review. You can offer them some sort of incentive, such as 10 percent off their next cleaning. Display these reviews on your website’s home page and within your practice.
Although you have plenty to focus on within your practice, don’t forget about the world outside of your practice. You need to be innovative in order to grow your clientele, all while solidifying your place as an expert in your community. Get involved and be creative this National Pet Dental Health Month — it will be pay off in the long term!
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