6 Ways A Veterinary Team Member Could Embezzle from Your Practice

by easyDVM

You may not want to think about it, but you could have a thief in your midst. For many veterinary team members, the temptation to embezzle from their employer is real. Sometimes no one may even notice until the culprit’s made off with a substantial amount of money.

Take control of the situation. Here are six all-too-common ways team members on all levels can steal from your practice, and some simple ways to avoid fraud.

1) Deleting or altering invoices.

Your invoices are the lifeblood of your business. They’re how clients and other businesses know what to pay you.

At many businesses, it’s easy to change or even delete an invoice. By changing the amount on an invoice after the customer receives it, an employee could take some of the money paid by the customer. By deleting an invoice, the employee could walk off with all the money, or even provide services to family and friends for free.

This problem exists because there’s no paper trail. In these cases, practice management software is invaluable: it allows management to password protect invoice changes and deletions, and track changes made.

2) Taking cash.

Cash provides your employees an easy way to embezzle. It’s easy for a team member to skim the till. Alternately, if clients aren’t diligent about checking their receipts (or taking a receipt at all), a team member can request more cash than they’ve rung up the client for, and can pocket the difference.

As a rule of thumb, any time there’s cash changing hands, there should be two team members there. All clients should receive receipts, and practices should audit cash registers and receipts regularly.

Worried about tracking invoice deletions? With easyDVM, we can help…

3) Making personal purchases on the company’s credit card.

This one is straightforward: team members use the company credit card for personal expenditures. It’s a classic way of embezzling.

Only select members of your team should be able to use the company credit card. Veterinary practice management software helps managers run reports on spending and see where money’s going. Immediately question unusual purchases.

4) Paying fake vendors.

It can be surprisingly easy to make fake purchases on a company’s behalf. A team member could easily authorize a payment to themselves or a friend.

Veterinary practice software helps businesses run reports on their payments, and detect any purchases that don’t match the practice’s normal routine. Again: if you see a payment to someone you don’t recognize, look into it.

5) Taking inventory home and selling it online.

Normally the profits from selling flea or heartworm products go directly to your business. But a savvy team member can figure out how to take those profits for themselves, without ever touching company money. Team members can swipe drugs or tools, sell them online, and pocket the profits. Particularly brazen team members may even claim the item never came, forcing the supplier to eat the cost and send duplicate items.

Another way is to set up their own account at a vendor that you are paying for.  The products ship directly to the employee’s home and you get stuck with the bill.

To counteract this, keep security cameras up, and assign team members to take inventory regularly. Ideally, the team member taking inventory shouldn’t be the same one who’s unpacking items.  And use your practice management software to track inventory and cross-reference what you received in the software with the invoices you are paying.

6) Logging hours they didn’t work.

Many businesses let employees report their own hours. Some team members will take advantage of this, logging hours they didn’t work.

Veterinary practice management software will usually let managers see the hours a team member has logged, at a glance. Managers should be present and engaged enough to know if that actually reflects the employee’s presence in the office, or their work.  Our easyDVM software even shows the ip address of the device where they clocked in allowing you to easily check that they are in the right place at the right time.

There are many ways to embezzle money from a veterinary practice. By staying diligent, keeping an eye on expenditures, and running regular reports on your veterinary practice management software, you can make sure your employees are on the straight and narrow. Most of your employees are completely honest and your due diligence protects them from being set up by that one bad apple.

It’s Opening Day for Your Start-up Veterinary Clinic. How Do You Get the Word Out?

by easyDVM

The first few months of your new practice’s existence are a critical period, and many practices that flounder in this period fold later on. You’re a veterinarian, not a marketer — but if you don’t learn at least some marketing techniques, your start-up practice may not survive.

What’s more, starting a new veterinary practice poses a unique problem: You have to carve out a new niche for yourself and create an identity for yourself out of nothing (or almost nothing). Thankfully, many veterinarians have done it before you, and there are several tried-and-true techniques out there to promote your new business.

Get Listed on Business Listings

The first step as soon as you get a location picked out is to get listed on all the business listing directories.  Google is still the pack leader so make sure you start there.  Other directories include Bing, Yelp, and Yahoo.  Most of them require a way to authenticate that you are truly the owner of the business.  So you may need a way to receive mail at the location or have a business phone number already set up.

Write a Press Release

Writing a press release is one of the most time-honored ways of getting your message out. By sending a press release to TV and radio stations, newspapers and other news outlets in your area, you can drum up plenty of interest. But your press release won’t do much good if these outlets don’t run it. With that in mind, you need to make it as enticing to reporters as possible.

Your press release shouldn’t be an advertisement: Write it from a neutral point of view, in the same style as a newspaper article. Press releases are for news, not just information, so be sure to reference something new like an opening date or an announcement. Remember that reporters are busy people, and they’re much more likely to run your press release if they don’t have to edit it. If you have any questions about how to write the best possible press release, you might hire a professional writer.

Notably, you should put your name and contact information at the end of the press release. Even if a news outlet doesn’t run your press release, they may reach out to you for an interview.

Social Media

Social media has largely supplanted traditional advertising media, like radio and TV spots or newspaper ads, as a way of getting your message out. Making a social media account and posting to it is a free way of getting publicity, so you should consider having a social media presence on major platforms like Facebook and Twitter.

Unfortunately, just making free posts won’t necessarily help you break into your target market. Most social media platforms won’t prioritize your posts on users’ feeds unless you spend money to run advertisements or promote posts.

The good news is that platforms like Facebook allow you to carefully craft advertisements to promote your practice. You can choose precisely the audience you want in terms of location, interests and demographic variables like pet ownership. What’s more, these kinds of ads generally aren’t too expensive.

Opening Specials and Other Deals

Opening specials, sales and other special deals will only work if potential customers already know about your practice. So be sure to use other techniques to build buzz, but bring customers in the door — and build word of mouth — by sweetening the proposition with an opening deal.

What, exactly, you’ll choose will depend on what you can afford and what you think your customers will be interested in. Maybe you’ll give them a discount on their next visit if they refer a friend. Maybe you’ll offer a hefty discount on services for their first visit or give them a discount if they book another appointment before they leave.

When you’re starting a new practice, you have many marketing techniques available to you to bring customers in the door. By using a combination of many approaches, you’ll reach a broad audience and increase your odds of a successful opening — and a thriving practice for many years to come.

EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.

Where Do I Get the Funds for My Start-Up Veterinary Practice?

by easyDVM

You have to spend money to make money. But where does that money come from?

If you’ve never started your own business, it can seem like businesses appear out of nowhere. Taking out a loan is perhaps the best-known way to get essential capital, but there are many other ways of getting together the money to open a new veterinary practice. Read on to learn some of the ways of getting your veterinary practice off the ground.

Your Savings

Maybe the most obvious way of getting the money for your new practice is by dipping into your personal funds. If you’re considering opening a practice, you’ve probably been working for someone else’s practice or a veterinary hospital for a while. Along the way, you’ve likely saved up some money.

These funds will most obviously include a savings account. They may also consist of less liquid assets like stocks, bonds or even a retirement account — but be aware that liquidating these assets may carry hefty fees or tax penalties.

In general, you don’t want to drain your entire savings to open a new business. You want to leave yourself a financial cushion to rely on in case the business fails or doesn’t pick up like you’re hoping. So unless you’re very flush, you should probably supplement your own funds with another source.

Grants

Grants are an often-overlooked way to get the capital you need to start a new business. These will be particularly useful if you’re servicing an underprivileged or underserved area or population, because government agencies and charities will often earmark grant money to go toward these communities.

The downside of applying for grants is that you have to apply for them, and assembling the grant application takes time and potentially money (if you hire a grant writer). There’s no guarantee that you’ll get the grant, either, so you shouldn’t plan your opening date around a grant you’ve just applied for! But with a well-written application and a good vision for your practice, you’ll greatly improve your chances of receiving a grant.

Bank and Private Loans

Banks and private companies both offer loans to businesses looking to get off the ground, and this is how many (if not most) practices get established. However, unlike many of these loan types, you’ll owe interest on your loan. The more you take out, and the more time it takes you to pay it back, the more you’ll owe.

What’s more, the interest rate will depend on your credit. If you’ve had trouble paying your bills, or if you have a bankruptcy in your record, you’ll end up paying far more back to the bank over time. For these reasons, it’s a good idea to explore other options first and only borrow what you need (and can pay back).

Friends, Family and Crowdfunding

If your friends or family are affluent, you might try asking them for money to get your practice started. In these scenarios, it’s good to treat these loans like a bank or private loan. Don’t just take the money — pay it back over time. Set out the terms in advance, including the payments you’ll make, and any interest that will accrue.

Another newer option is crowdfunding. Using GoFundMe, Indiegogo or Kickstarter can help you raise capital for a business by distributing the costs across a community of interested people who want to see you succeed. Of course, you’ll need to advertise the crowdfunding campaign to make it successful, and you might need to find a way — even something small — to show your donors your appreciation.

Starting a private veterinary practice takes a lot of capital. But with these methods in hand, you’ll be well on your way to raising the funds you need, so you can serve your community and fulfill your dreams.

How to Increase Compliance With Veterinary Dentals

by easyDVM

Just like humans, dogs and cats benefit from regular dental cleanings. Unfortunately, many clients tend to balk at the price and the fact that the pet needs to undergo anesthesia, which means that their pets don’t get the dental cleanings they need. Convincing clients of the importance of dental cleanings is a tough job for any veterinarian, but it can be crucial to the oral health of the animals you serve. Here are some tips to help you be more assertive with clients when recommending a dental cleaning.

Clarify the Consequences of Skipping Cleanings

Many dentists try to persuade clients to schedule a dental cleaning by pointing out the tartar build-up on the pet’s teeth. However, clients don’t always understand the dangers tartar can pose. Instead of simply telling a client that their dog’s mouth has a lot of build up, you need to explain the consequences of letting the tartar go untreated. Let clients know that dogs and cats can develop painful infections due to poor dental hygiene.

Focus on the Benefits

Clients generally do not like hearing about the health risks their pets face. Although words like “pain” and “infection” may spur some people to schedule a cleaning right away, others may react to hearing about the health consequences of skipping dental cleanings by refusing to talk or think about the issue. For these clients, it is important to focus on the potential benefits of teeth cleaning. These include fresher breath and healthier, whiter teeth. Talk positively about the procedure itself, reassuring the client that the pet can be safely anesthetized so they don’t feel any pain or distress.

Use Assertive Language

The language you use to talk about a dental cleaning matters. Confidently stating “let’s schedule the dental cleaning” is more likely to improve compliance than asking “do you want to do a dental cleaning?” This approach emphasizes that dental cleanings are an important part of pets’ oral care, rather than an optional add-on.

Follow Up

Clients aren’t always able to commit to a dental cleaning right away. If your client doesn’t want to schedule a cleaning at checkout, be sure to follow up a few days later. Remind them of the pet’s need for a dental cleaning and ask them to choose a convenient time. Remember to use assertive language to prompt the client into scheduling an appointment.

A Picture Is Worth a Thousand Words

Pictures often speak louder than words. Take a photo of the pet’s teeth so the client can clearly see the tartar build up. It is often easier to point out areas of particularly bad build up on an enlarged photo than on the teeth of a squirming pet. Give the photo to the client so they can take it home with them as a reminder of how badly the teeth need cleaning. This may help to remind the client to schedule a cleaning soon. You can also provide a picture of the pet’s teeth after the cleaning so the client can see the dramatic difference in cleanliness for themselves.

Conclusion

Veterinary dental cleanings are vital for protecting the oral health of cats and dogs. By using these tips in your practice, you can reduce client compliance problems and focus on caring for your animal patients.

EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.

Top 5 SEO Tips for Veterinary Practices

by easyDVM

According to a 2017 survey, eight out of 10 people have used search engines to find a local service or product within the last week. As a veterinary practice owner, you need to ensure your business is highly visible in search engine results pages if you want customers to find out about the service you offer. Here are five SEO tips that can help your veterinary practice stand out online.

1. Choose Your Keywords Carefully

Use a keyword research tool, such as Google Keyword Planner, to find out which keywords people use when searching for veterinarians online. Consider local keywords, such as “veterinarian in [your city],” as well as service-specific keywords such as “spay and neuter.” Long-tail keywords, such as “cat spaying in [your city],” contain several words. Although they have a smaller search volume than general single-word keywords, such as “vet,” long-tail keywords usually have less competition and can attract customers who are looking for the specific services you offer. Be sure to include long-tail keywords in your SEO strategy.

2. Publish Fresh Content Regularly

Adding a blog to your website can strongly boost your search rankings. Search engines love fresh, original content. Once you have chosen your target keywords, create content around those keywords and publish it on a regular schedule. For example, you could add one post per week to your blog.

3. Provide Value to Readers

Your content must provide value for your readers. Use services like Quora to find out what questions people are asking online, and then use your veterinary expertise to create posts that answer these kinds of questions. You can also source blog topics from the questions clients ask in your veterinary practice. For example, if clients regularly express concern about putting their pet under anesthesia for surgery or dental cleanings, you could write a blog post about the anesthetic options for pets and how vets minimize the risks.

4. Add Your Veterinary Practice to Directories

Adding your business to online directories makes it more visible online, as well as providing backlinks to your website that can improve your search rank. Add your veterinary practice to Google Maps, Yelp and any local directories that serve your city or region. Be sure to keep these listings up to date with accurate opening hours and contact details. Encourage your customers to review your business on these directory sites to improve its visibility and reputation.

5. Use Social Media

Using social media can strengthen your relationships with customers. Having a strong social media presence may also bring SEO benefits, as people who interact with your practice on social media may post links to your website from their own sites and blogs. The more links you have pointing to your website, the higher your search rank is likely to be. Set up profile pages for your veterinary practice on Facebook, Twitter and any other social media networks popular with your customers. First, fill out your profile pages with accurate information. Next, begin sharing interesting and engaging content, such as links to your blog posts, pictures of your veterinary team, and questions that encourage people to talk about their pets.

Keep It Up!

Search engine optimization isn’t a “set and forget” process. To stay at the top of the search engine results pages, you need to keep using these tips. By continually working on your SEO strategy, you can make it easy for customers to find you online.

EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.

Veterinary Medicine and Technological Trepidation

by Hunter Little

In a recent editorial published in the May/June issue of “Today’s Veterinary News”, the University of Georgia’s Simon R. Platt wrote a piece concerning the telemedicine, the AVMA, and the implementation of new telecommunication technologies in the veterinary field. The editorial, in part, focused on a report written by an AVMA advisory panel that attempted to define telemedicine and its potential implications for veterinary medicine. Platt’s assessment saw telemedicine and veterinary telemedicine as dividing into two distinct camps: the first being a kind of consultation structure that facilitated collaboration and cooperation between practitioners, and the second being a more diagnostic role, offering a diagnostic/care service for remote situations, etc. But the real task at hand, as Platt argues, is the degree to which this kind of technology can fit into veterinary medicine not just accurately, but ethically too. Platt notes how “we fear where it all could lead […] the rules of the game don’t change because a consultation occurs electronically rather than face to face.”

To outsiders looking in, veterinary medicine, in some regards, is a very slow moving beast when it comes to technological implementation. But, as Platt’s piece indicates, this isn’t such a bad thing. There are ethical and legal aspects to consider. More importantly, there is the question of standard of care. And here, I would have to agree. Pets present such a raw, emotional attachment for their owners; unconditional love from a pet is an almost universal constant, and something veterinarians must contend with at all times when providing medical care. So it would stand to reason that the technology that is implemented into veterinary medicine augment animal health and well-being in such a way as to support that underlying principle. On the individual practice level, this sentiment towards technology holds true, almost more so than at the broader, AVMA-policy level. So, my thought is this: when you, as a practice-owner, are considering new technologies and software to implement into your practice, consider its ability to effectively relay that standard of care. If your software can relay that level of care so inherently intertwined with veterinary medicine, then perhaps it is technology worth considering. If it only proves to bog your practice down, and mar your ability to provide that certain standard of care, then perhaps you should look elsewhere. When implementing new tech or software, trust what you see, and trust what your employees see. Platt includes a quotation at the beginning of his piece that reads:

“We must always tell what we see. Above all, and this is more difficult, we must always see what we see.” – Platt

EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.

Veterinary Wellness Plans in Veterinary Practice – Pros and Cons

by easyDVM

Woman out running along a grassy track with her two dogs. Rear view if get legs with both dogs in view. Early morning light creates shadows at atmosphere. Shot on iPhone 6If you are in the field of veterinary medicine, you have heard about wellness plans.  You may be asking yourself if these plans would be profitable for your practice. Here are some pros and cons that wellness plans can bring to your business.

Pro: Increased Vet Visits

Clients have been known to increase the amount of times they bring their pets to the vet by two to three times when they have wellness plans. When a client can pay for services at a discounted price monthly, or even annually, they will be inclined to utilize these services more often. This leads to better care for pets, improved bond between the veterinary team and the client, and increased revenue for your practice.

Pro: Wellness Plans Tailored Towards Specific Practice Needs

Do you need to draw more revenue towards a specific service, such as dental cleanings or spay/neuter surgery? Create a wellness plan that includes items associated with only these services.  This can drive clients to providing yearly bloodwork and dental cleanings for their pets, or even spay/neuter services with a new puppy/kitten vaccine package. Ultimately, again, this improves pet care and the bond with your clients, as well as increased revenue.

Con: Wellness Plans Can Be a Sensitive Matter

There are many things that can make wellness plans fall apart. As a veterinarian, you must pay close attention to what is best for your clients and their pets. Communication between yourself, your team, and your clients is essential to the success of wellness plans.  Clients need to understand which wellness plan is best for their pet at various times throughout their care.  Therefore, you cannot implement a successful wellness plan without thorough research to provide appropriate options and excellent communication to your clients, as well as your team.  Everyone must be on board to make it work.

Con: As With Everything, Things Can Take a Terrible Turn

It happens.  Clients cannot pay their wellness plan fees.  A pet dies with months of unused services.  As part of implementing wellness plans, veterinarians have to at least attempt to prepare themselves for the inevitable. Know what you are going to do; maybe your practice will offer a refund of services not used or have a clause that protects the plan, and your practice, if a client defaults on payments. If you have covered your bases beforehand, and communicate this with your team and clients, it will not be as difficult to deal with, should the time come.

Summary

This information merely grazes the surface of wellness plans in private practice.  In conclusion, the most important thing is to do your research as a veterinarian and include your team and clients in the implementation of your pricing strategy.  Find out what is best for your clients and roll with it. Wellness plans may not be the answer for you and your practice, but they are worth a shot.

EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.

Indirect Veterinary Customer Service: Technology and the Employee-Customer Dynamic

by Hunter Little

I’ve got to say, I am really proud of the title of this blog. If nothing else, I’ve managed to make something that is, at its core, a very simple concept and transform it into a seemingly complicated theory (there is always something humorous about over-complicating simple ideas). When I say “Indirect Customer Service”, what I’m really referring to is the notion of improving customer service by improving other aspects of your business that do not directly deal with customer service. That is to say, addressing customer service indirectly by addressing other areas of your business. Also included in the title is this notion of the employee-customer dynamic, or more specifically, the daily interactions that occur between employees and customers (we can even include employee-to-employee and customer-to-customer interactions).

My theory is quite simple, and is ultimately based on a few basic observations within the workplace. By implementing a few key technological improvements into the lives of employees (with the idea being that these technological installments are meant to make the employees’ work easier), the employees would ultimately be happier and more productive (I promise, this is not some kind of pseudo-communist plot). This direct influence on employees has indirect benefits for customer service. A happier employee is bound to have a pleasant interaction with the customer. If you have ever been introduced to any kind of behavioral-based psychology, then you know that people oftentimes direct emotions at outlets other than the source of their emotions. Thus, an employee that is, for example, stressed out about the complicated process for inputing a new client’s medical history into the medical records database may be more likely to imbue that employee-client interaction with their negative emotions regarding their practice software. The client ends up being the recipient of an employee’s frustration, and thus has a negative customer service experience. Yet, this negative experience had nothing to do with the client. Thus, because we failed to directly address a problem or inefficiency within the workflow dynamic (or the workplace as it applies to the employees), we have indirectly influenced our customer service.

This notion of indirect customer service was one of the driving factors behind the creation of EasyDVM veterinary practice software in the first place. We wanted to create something that was entirely based on a customer-centric model, emphasizing the importance of customer service before anything else. This means that, when we began designing the software, we designed it through trial and error, utilizing the input of our employees throughout the creation process. It is easy to design a software platform that is aesthetically pleasing and loaded with tons of features. but none of that matters if your employees can’t use it. Functionality and ease-of-use became imperative to the creative process behind EasyDVM veterinary practice management software. What I ultimately found was how this indirectly affected customer service. If employees are happy, then clients are happy. It may sound simple or a little overreaching, but I challenge you to try it. Like I have done before, I challenge you to put customer service at the forefront of your business, and see what changes come with that new approach.

EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.

Should I Open My Own Veterinary Practice?

by easyDVM

Open for businessOpening your own veterinary practice gives you a lot of control over your career, but some vets are happy to remain associates in existing practices. The right choice for you depends on what you want out of your career. Let’s take a look at the benefits and drawbacks of each option to see which is right for you.

Why Open Your Own Veterinary Practice?

Veterinary practice owners often have more control over their working lives than vets who work as employees in practices owned by other people. When you own the practice, you can determine the opening hours of your practice, as well as choosing the layout and decor of your working environment. Feeling that you have chosen to come into work every morning can make a huge difference to your state of mind, as you will feel in control of your life. You may also feel more invested in the practice and feel as though you are working toward an important goal.

Why Remain as an Associate?

Associate vets often have a better work-life balance than practice owners. Although they may in theory have less control over their working hours, they often work fewer hours in total. Whereas practice owners must do everything it takes to keep their practice running, including solving any crises that occur, employees are only obliged to work their contracted hours. When you go home at the end of the day as an associate, you can stop thinking about work, whereas a practice owner is responsible for planning the long-term future of their business.

Which Is Better for You as a Veterinarian?

Choosing to remain an associate doesn’t mean you aren’t committed to your career. Some veterinarians choose to forgo practice ownership so they can spend more time reading the latest medical journals and developing their medical skills. On the other hand, practice owners get a wider view of pet care, as they interact with pet owners, insurance companies, and the regulations that govern the industry, as well as the animals themselves. Which option is best for your career? It depends whether you want to focus purely on medicine or explore other areas of running a veterinary business. This is a very personal choice, so take some time to think through which aspects of your job you most enjoy before making the jump into practice ownership.

Which Option Is More Financially Rewarding?

Practice owners have a greater potential to increase their earnings than associates, but they also risk losing money. As an associate, you may enjoy the stability of taking home a fixed salary every month, or you may aspire to build a business that provides you with long-term financial security. If you have access to enough capital to start your own practice, you could create a highly profitable business that gives an excellent return on your initial investment.

Should You Open Your Own Veterinary Practice?

Opening a veterinary practice is a great option for many people, but before you jump into this option, it pays to do your homework. Take the time to learn the business skills you’ll need to manage your practice, such as marketing, accounting and managing practice budgets. Think carefully about what you want from your veterinary career. Are you an ambitious entrepreneur who craves control or an associate who simply wants to care for animals while maintaining a healthy work-life balance?

EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.