Tag: veterinary software

Top 5 SEO Tips for Veterinary Practices

by easyDVM

According to a 2017 survey, eight out of 10 people have used search engines to find a local service or product within the last week. As a veterinary practice owner, you need to ensure your business is highly visible in search engine results pages if you want customers to find out about the service you offer. Here are five SEO tips that can help your veterinary practice stand out online.

1. Choose Your Keywords Carefully

Use a keyword research tool, such as Google Keyword Planner, to find out which keywords people use when searching for veterinarians online. Consider local keywords, such as “veterinarian in [your city],” as well as service-specific keywords such as “spay and neuter.” Long-tail keywords, such as “cat spaying in [your city],” contain several words. Although they have a smaller search volume than general single-word keywords, such as “vet,” long-tail keywords usually have less competition and can attract customers who are looking for the specific services you offer. Be sure to include long-tail keywords in your SEO strategy.

2. Publish Fresh Content Regularly

Adding a blog to your website can strongly boost your search rankings. Search engines love fresh, original content. Once you have chosen your target keywords, create content around those keywords and publish it on a regular schedule. For example, you could add one post per week to your blog.

3. Provide Value to Readers

Your content must provide value for your readers. Use services like Quora to find out what questions people are asking online, and then use your veterinary expertise to create posts that answer these kinds of questions. You can also source blog topics from the questions clients ask in your veterinary practice. For example, if clients regularly express concern about putting their pet under anesthesia for surgery or dental cleanings, you could write a blog post about the anesthetic options for pets and how vets minimize the risks.

4. Add Your Veterinary Practice to Directories

Adding your business to online directories makes it more visible online, as well as providing backlinks to your website that can improve your search rank. Add your veterinary practice to Google Maps, Yelp and any local directories that serve your city or region. Be sure to keep these listings up to date with accurate opening hours and contact details. Encourage your customers to review your business on these directory sites to improve its visibility and reputation.

5. Use Social Media

Using social media can strengthen your relationships with customers. Having a strong social media presence may also bring SEO benefits, as people who interact with your practice on social media may post links to your website from their own sites and blogs. The more links you have pointing to your website, the higher your search rank is likely to be. Set up profile pages for your veterinary practice on Facebook, Twitter and any other social media networks popular with your customers. First, fill out your profile pages with accurate information. Next, begin sharing interesting and engaging content, such as links to your blog posts, pictures of your veterinary team, and questions that encourage people to talk about their pets.

Keep It Up!

Search engine optimization isn’t a “set and forget” process. To stay at the top of the search engine results pages, you need to keep using these tips. By continually working on your SEO strategy, you can make it easy for customers to find you online.

EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.

Veterinary Medicine and Technological Trepidation

by Hunter Little

In a recent editorial published in the May/June issue of “Today’s Veterinary News”, the University of Georgia’s Simon R. Platt wrote a piece concerning the telemedicine, the AVMA, and the implementation of new telecommunication technologies in the veterinary field. The editorial, in part, focused on a report written by an AVMA advisory panel that attempted to define telemedicine and its potential implications for veterinary medicine. Platt’s assessment saw telemedicine and veterinary telemedicine as dividing into two distinct camps: the first being a kind of consultation structure that facilitated collaboration and cooperation between practitioners, and the second being a more diagnostic role, offering a diagnostic/care service for remote situations, etc. But the real task at hand, as Platt argues, is the degree to which this kind of technology can fit into veterinary medicine not just accurately, but ethically too. Platt notes how “we fear where it all could lead […] the rules of the game don’t change because a consultation occurs electronically rather than face to face.”

To outsiders looking in, veterinary medicine, in some regards, is a very slow moving beast when it comes to technological implementation. But, as Platt’s piece indicates, this isn’t such a bad thing. There are ethical and legal aspects to consider. More importantly, there is the question of standard of care. And here, I would have to agree. Pets present such a raw, emotional attachment for their owners; unconditional love from a pet is an almost universal constant, and something veterinarians must contend with at all times when providing medical care. So it would stand to reason that the technology that is implemented into veterinary medicine augment animal health and well-being in such a way as to support that underlying principle. On the individual practice level, this sentiment towards technology holds true, almost more so than at the broader, AVMA-policy level. So, my thought is this: when you, as a practice-owner, are considering new technologies and software to implement into your practice, consider its ability to effectively relay that standard of care. If your software can relay that level of care so inherently intertwined with veterinary medicine, then perhaps it is technology worth considering. If it only proves to bog your practice down, and mar your ability to provide that certain standard of care, then perhaps you should look elsewhere. When implementing new tech or software, trust what you see, and trust what your employees see. Platt includes a quotation at the beginning of his piece that reads:

“We must always tell what we see. Above all, and this is more difficult, we must always see what we see.” – Platt

EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.

Indirect Veterinary Customer Service: Technology and the Employee-Customer Dynamic

by Hunter Little

I’ve got to say, I am really proud of the title of this blog. If nothing else, I’ve managed to make something that is, at its core, a very simple concept and transform it into a seemingly complicated theory (there is always something humorous about over-complicating simple ideas). When I say “Indirect Customer Service”, what I’m really referring to is the notion of improving customer service by improving other aspects of your business that do not directly deal with customer service. That is to say, addressing customer service indirectly by addressing other areas of your business. Also included in the title is this notion of the employee-customer dynamic, or more specifically, the daily interactions that occur between employees and customers (we can even include employee-to-employee and customer-to-customer interactions).

My theory is quite simple, and is ultimately based on a few basic observations within the workplace. By implementing a few key technological improvements into the lives of employees (with the idea being that these technological installments are meant to make the employees’ work easier), the employees would ultimately be happier and more productive (I promise, this is not some kind of pseudo-communist plot). This direct influence on employees has indirect benefits for customer service. A happier employee is bound to have a pleasant interaction with the customer. If you have ever been introduced to any kind of behavioral-based psychology, then you know that people oftentimes direct emotions at outlets other than the source of their emotions. Thus, an employee that is, for example, stressed out about the complicated process for inputing a new client’s medical history into the medical records database may be more likely to imbue that employee-client interaction with their negative emotions regarding their practice software. The client ends up being the recipient of an employee’s frustration, and thus has a negative customer service experience. Yet, this negative experience had nothing to do with the client. Thus, because we failed to directly address a problem or inefficiency within the workflow dynamic (or the workplace as it applies to the employees), we have indirectly influenced our customer service.

This notion of indirect customer service was one of the driving factors behind the creation of EasyDVM veterinary practice software in the first place. We wanted to create something that was entirely based on a customer-centric model, emphasizing the importance of customer service before anything else. This means that, when we began designing the software, we designed it through trial and error, utilizing the input of our employees throughout the creation process. It is easy to design a software platform that is aesthetically pleasing and loaded with tons of features. but none of that matters if your employees can’t use it. Functionality and ease-of-use became imperative to the creative process behind EasyDVM veterinary practice management software. What I ultimately found was how this indirectly affected customer service. If employees are happy, then clients are happy. It may sound simple or a little overreaching, but I challenge you to try it. Like I have done before, I challenge you to put customer service at the forefront of your business, and see what changes come with that new approach.

EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.

Diamond in the Rough: Making Your Veterinary Practice Stand Out

by easyDVM

Veterinary practices today operate in a highly competitive market. To attract new clients to your practice and retain existing ones, you not only have to provide a good service, but also convince clients that your practice offers greater value than all the others in your local area. If you are struggling to get enough business while other practices in town hog the limelight, use these tips to polish your practice’s marketing until it shines like a diamond.

Upgrade Your Website

When pet owners look for a local veterinary practice, they often turn to search engines to find out what their options are. If your website sits low in the rankings for key search terms, such as “vet [your local area],” people may not know your business exists at all. In this case, adding keyword-rich content to your site in the form of a blog could help to raise your site’s search ranking.

What if your website ranks highly, but still fails to bring in much business? In that case, you need to consider whether the content on your site is doing its job correctly. Does your website clearly state your location, opening hours and the services you offer? Most importantly, does it provide easy ways for clients to get in touch, such as a contact form, phone number and email address? Making communication as easy as possible could help to ensure your business is the practice of choice for pet owners who are new to the area.

Network Online and Offline

Building connections with the local pet-owning community can help you attract and keep customers. You can stay in touch with clients by inviting them to connect with your practice on social media, where you can share tips on pet care, pictures of your team and updates on the latest services your practice offers. However, even in today’s digital age, it is important not to underestimate the importance of real-world interactions. Increase your community presence by attending community events or giving talks about pet care and veterinary careers at local schools.

Partner With Local Businesses

Local businesses that cater to pet owners, such as pet stores, professional dog walkers and grooming services, can put you in touch with new clients. Research the pet-related businesses in your local area and approach the most popular ones with an offer to partner up. For example, your practice could hand out discount vouchers for a local pet store, encouraging your customers to buy their pet food and accessories from that business. In exchange, the store may allow you to place advertising materials for your practice in their store. Building relationships with businesses that pet owners already rely on is a great way to boost your brand’s reputation and attract new clients to your practice.

Deliver Outstanding Service

All the marketing tricks in the world won’t help you build a loyal client base if you can’t deliver a good service. Be sure to schedule plenty of time for appointments, so your veterinarians can take the time to make pets comfortable and build a rapport with owners. Use veterinary software programs to eliminate billing errors and other admin-related issues. Finally, always ask clients for feedback, as this can help you to identify problems with your service and address them to ensure your practice is truly outstanding.

EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.

10 Best Marketing Tips for Veterinarian Practices

by easyDVM

Word-of-mouth once created extreme demand for exceptional veterinarians. Today, amplifying your message and building a strong local presence are needed to increase foot (and paw) traffic to your practice.

Here are 10 tips to keep your lobby full:

1. Make Sure Your Practice Is Top-Notch

Lots of competition exists. Not only are there more vets than ever, but there are also pet vaccine clinics and large pet retailers. Review your location, your hours, your pricing, administration and your pet care. Lacking in any area? Fix it before expanding promotions. If scheduling or recordkeeping are issues, veterinary software will make you more efficient. The convenience of practice hours can be troublesome, so consider adding one late night per week.

2. Formulate a Goal and Strategy

What do you want to accomplish? How can you get there? Consider how you do things now and what works well. Promotions that target current clients are successful and cost-effective since these people already know and like you. Supercharge your use of client mailers and your newsletter. (You do have one, right?)

3. Encourage Word-of-Mouth

Today’s loving and savvy pet owners research well before trusting someone with their furry friends. They’ll ask friends for recommendations and read online reviews before calling for an appointment. Be sure to ask current clients to leave reviews on your website, Google or social media accounts. Offer them a discount for referring friends or family. Surprise good customers with a gift card for a local pet store. You can bet they’ll tell their friends.

4. What’s in It for Them?

Focus marketing on the benefits to your clients and their four-legged friends. Tell them about your friendly team, your newly extended hours, cage-free boarding or affordable rates. Why should they do business with you?

5. Keep Your Message Simple

Figure out your message and stick to it. Keep it simple, easy to remember and effective. Something along the lines of “Jones Animal Hospital: We love your pets like you do!”

6. Use Calls to Action

Your marketing should include a call to action. Even if you are voted Best Vet in Miami, a vet offering a promo discount for new clients will likely attract more of them. Use your status, but give them a reason to call for an appointment right now: “We were voted Best Vet in Miami, and we’ll give you $25 to found out why this week.”

7. Build Social Media Pages With Unique Content

Sponsor photo contests for “best smile,” “laziest pooch,” “most curious cat” or “playful pups,” and watch your fan base grow rapidly. Post links to blog posts offering tips about keeping pets safe on the Fourth of July, or how to keep them parasite free. Offer incentives to current clients who enter their pets in the contest, in addition to a gift for the winners. Promote services sparingly, but give them lots of information, great pictures and stories about your pet clients or your team.

Animal rescue groups are always in need of pet food and other supplies. Donate these yourself, or set up a donation area at your office. You might also consider volunteering to treat injured or ill animals that are rescued. Animal lovers know which vets in town are kindred spirits!

9. Special Events and Collaborations

Hosting workshops about caring for a new puppy or leash training a dog will draw lots of pet lovers. How about a picnic or holiday celebration to thank your clients, or an open house to show off your new facility? Collaborate with related businesses and do cross-promotions.

10. In-Practice Marketing

Promote your services on your lobby walls and treatment rooms, or pin flyers to a bulletin board in your waiting area. Let people know how you are different from other vets in town.

Use these tips to brainstorm ideas for your practice, and contact us for veterinary software programs to streamline administration and boost profits.

Sources:

EasyDVM Practice Software is a cloud-based veterinary practice management software system. We pride ourselves in offering a system that is user-friendly, easy to learn for new team members, full-featured and elegant in its simplicity. Best of all, all devices, multiple users, all your clients and patients, always affordable.

Why Rechecks Are Key Ingredient to Optimal Pet Care

by Sam D Meisler DVM

A recheck examination is as important, if not more so, as the initial exam. Rechecks ensure pets are receiving high quality veterinary care which should always be our primary goal. Why then is compliance among pet owners and staff alike so challenging to procure?

Does your practice management software track recheck exam appointments?
Does your practice management software track recheck exam appointments?

The reasons are many. Pet owners may view a recheck as difficult or inconvenient. Perhaps they see them as excessive or unnecessary. Staff members may have a natural resistance to scheduling rechecks because they fear it will upset the pet owner. Therefore, the biggest obstacle in scheduling rechecks may simply be educating both clients and staff on reasons why recheck appointments are vital to the health of the pet.

The primary reason for a recheck or follow-up visit is to give the veterinarian the opportunity to assess whether the pet’s condition has improved. For the health of the pet, it is necessary to determine whether progress has been made. The pet owner may be at a disadvantage when it comes to making an assessment regarding whether their pet is improving. It can be quite difficult, and in some instances impossible, for the pet owner to determine if a surgical incision is healing properly, whether parasites are gone, or whether blood levels are improving. The veterinarian and staff are best able to property evaluate whether progress is being made.

A second reason to schedule a recheck exam is to properly evaluate an acute problem, such as vomiting or a skin condition, to assess if the condition is resolved. If the condition has not resolved, it is important for the veterinarian to have the opportunity to develop a plan for long term care. Pet owners can become overwhelmed when they are given too much information in a single visit. Instructing and educating clients on acute problems and long term care takes time. A recheck examination not only gives the veterinarian invaluable information on the state of the pet’s condition, it provides an opportunity to further instruct the pet owner on the proper way to care for their pet going forward.

Rechecks also provide an opportunity to double check a patient’s progress. Double checking to ensure the client fully understood the instructions for administering medication, or to determine whether they are successful in getting their pet to cooperate with the prescribed treatment, helps the veterinarian measure the progress the pet is making. Not understanding directions or instructions are common roadblocks in administering proper care. Having the opportunity to assess whether the client is in compliance with the veterinarian’s instructions can only be achieved through a recheck examination. Making a proper assessment over the phone or through a voice mail message is next to impossible. A follow up examination with the pet owner and patient is the only way to accurately determine whether there is compliance with the prescribed care as well as improvement in the patient’s condition.

Better pet care begins with the relationship among the veterinarian, pet owner, and patient. When a pet owner brings their pet in for a follow up appointment within a short period of time, continuity of care is established. When the same veterinarian sees the pet to reevaluate the pet’s progress, this reinforces the veterinarian-pet owner relationship which ultimately results in better care. Continuity of care not only builds trust, it helps pet owners feel more comfortable knowing their pets are receiving great care. Pet owners are reassured they are doing their part to keep their pet healthy. When a relationship of mutual trust between the veterinarian and pet owner exists, the pet benefits tremendously. A solid relationship between the veterinarian and pet owner makes it possible for the pet owner to better understand their pet’s condition and care plan. The pet owner gains peace of mind through understanding how to care for their pet at home, being instructed on what to watch for, and when they should call their veterinarian for further help or reassurance. When a solid relationship exists between the veterinarian, pet owner, and pet the foundation for better pet care is fully established.

Follow up care also gives the pet owner additional opportunities to ask the veterinarian about other concerns they may have regarding their pet’s health. This not only gives the pet owner peace of mind, it ensures their pet is receiving optimal care. If the pet has an ear problem or a skin condition, the sooner the veterinarian is made aware of the concern the better for the pet. Having the opportunity to assess ongoing issues means potential problems are identified and treatment prescribed in a timely manner which ensures the pet is receiving the best possible care. This should always be our number one priority and rechecks will ensure this goal is attained.

Does your practice management software track recheck appointments and exams?

References:

1) Clinicians Brief

2) VetStreet

Worried about the transition from Paper-based to Paper-less Veterinary Practice Software?

by Sam D Meisler DVM

Worried about the cost and expense of a transition from paper to paperless?  This is a very valid concern and there are many things to consider.  First, how will the transition take place.  In going from paper-based medical rAnxietyecords to paper records, we recommend proceeding slowly.

Once you have decided on a veterinary practice management software provider, the first thing to do in the initial set up after getting your basic business information in (ie. name, address, logo, sales tax percentage, etc) is to load up your prices for services and products.  Most providers will allow you to put all of your prices onto a spreadsheet like Excel and they will then
load them into their software database.  Or you can enter them in one by one.

Next, take a good hard look at all those shelves or filing cabinets full of paper medical records.  Converting them to your new veterinary practice management software system is a daunting task.  Yes, you could pay a third party to come onsite and scan in all the thousands of patient records into i
ndividual pdf files for an exorbitant fee.  Then you could upload them all one-by-one into the software wasting hours and hours of your staff’s time.  Instead, we suggest that this is a great time to clean house.  Instead of converting every medical record, take this opportunity to purge records.
The best way to do this is when you are ready to start using your new system, enter client and pet information into the computer only as those particular clients come in for services.  You could also save time, if you have scheduledappointments, by entering client and pet information into the system the night before.  Scan the old paper records into a pdf file at the same time.  Many veterinary practice management software systems have a client registration screen where the client can do all the work for you by entering their current information directly into an iPad.  When the client comes in, give them the iPad to enter their information.  After a year of doing this, you can slowly purge that huge mess of paper medical records.  And in time, you can slowly move the old paper records of clients no longer using your services to the back room for storage.

Above all, make the transition super easy on you and your staff.  And use a veterinary practice management software system that is as easy to use as ordering something from Amazon.

You, Your Veterinary Practice Software, and The People Who Actually Use It

by Hunter Little

Over the last couple of posts, we have been engaging in a kind of free-form dialogue about your practice’s software and if it really is the best fit for your practice in 2016. Really, I’ve been trying to challenge your digital/technological paradigm, and let you know that it is ok to demand more and expect more from your veterinary software platform. So far, I think it’s gone well (I hope you feel the same. If not, I haven’t given up on you yet). Yet, I think we can do better. To this point, the dialogue has been very two dimensional. What I mean is that it’s been a conversation about you, the practice owner, and your software. But, what about the people who engage with your practice’s software on a day-to-day level (i.e. your employees)? Sure, you probably engage with your software on some kind of a regular basis, but it may not necessarily be to the same extent as your employees, who are engaging with your software with nearly every task they do. Their jobs, assignments, etc. are intertwined with your practice’s software. So, it only makes sense that, at some point, they should be brought into the fold and be included in our growing dialogue.

If you’ll recalveterinary_teaml a post I authored a while back concerning millennials in the workplace, you might remember a point I made regarding the importance of inviting conversation and input. Whether this be in staff meetings, one-on-one teaching moments, or what-have-you, in this day and age it is important to incorporate the voices of everyone involved. Even though this may feel like an unwelcome or uncomfortable exercise, consider this: you, a practitioner, veterinarian, small-business owner, bring a unique point of view to the table. You see things from multiple vantage points, but at the end of the day, you see the bigger picture, the direction you want your practice moving, as well as everything it took to get there; however, despite the importance of your vantage point, it is feasible to assume that, sometimes, you can miss the minutia of your practice. This includes the small, day-to-day details and quirks that make your practice what it is. You may think you know all, and I would suspect that you do, as a person in your position should. But, the boss never knows all. It’s just a fact. Simply put, your position as boss limits your inclusion in the employee paradigm and experience. Therefore, your employees can bring a fresh set of eyes to the dialogue, a different perspective from your own. At your next staff meeting, ask your employees what they think about your practice’s software, and see where the discussion leads.

I pose this challenge to you, in part, because it was these very kinds of discussions that led to the creation of EasyDVM. We found that employees, despite saying they didn’t necessarily hate the old software, had a lot of minor complaints and suggestions for changes and improvements. Issues like having to manually look up and enter services and products for invoices, or having to navigate multiple windows just to set up appointments. When we added them all up, we realized that all of these small issues and complaints were affecting workflow and productivity. At the end of the day, nobody really spoke up because the old software had been around for a while, and it was just the way things were done. Phrases like “the way things are” or “that’s just how we’ve always done it” can be parasitic to a small business. Complacency and acceptance of the norm can lead to stagnation, leeching away at potential growth. It became clear that those who interacted with the older software on a day-to-day basis knew something the higher-ups didn’t. EasyDVM grew out of a desire to rise above this complacency. It is, quite literally, designed hand-in-hand with input from employees at all levels so that it matched up with the needs of those who would actually interact with the software on a regular basis.

So, I once again will challenge to incorporate your employees into the dialogue. Ask them what they think, and see where the conversation leads. It might surprise you.

Veterinary Software Today: What Services Should be Standard?

by Hunter Little

In the last post, I opened up the floor for a discussion about the current state of your practice’s software, as well as the nature of veterinary software in 2016. Today, as we briefly discuss what services should be considered standard features of your veterinary practice software, let’s take a second to frame this discussion in its larger context. I think we can all agree that the current state of technology and software has progressed far beyond its counterparts of ten years ago; even five years ago! As technology continues its ceaseless march forward, our expectations for what that technology can provide should progress as well. What I mean by this is that, in 2016, you should expect more of your technology and software than you did in 2005 or 2010. Services that were once considered new or extra features five years ago should now be expected as standard features. Think of your software like a home: many years ago, certain appliances like refrigerators might have been considered luxuries. Nowadays, we consider such things to be standard features.

Hopefully, that analogy made things a little more clear as we move forward with this discussion. At the end of the day, I want you to feel comfortable and self-assured in knowing that you should expect more from your software; however, having said that, what specific features and services should you expect to come standard with your software? While you may have your own answer to this question, I’ve compiled a list below of some major software features that should be included in your practice’s software. So, take your time, read through the list, and see if what you believe should be standard features and services matches up. Remember, it’s never out of the question to demand more from your veterinary software, particularly in 2016.

Calendar

Your software should have a calendar system that allows you total control over daily scheduling and appointments of all kinds. This vet_at_computercalendar system should give you the ability to customize scheduling to fit the size and needs of your practice, including different sections for techs and doctors, as well as easy access to patient records and the ability to check-in/out patients.

Medical Records 

You should have access to a system of patients’ files and records for each and every patient. This database should also allow you to add doctors notes for exams and surgeries at any time, as well as general communication notes. This database should also have a built in tracker for due dates on vaccinations, procedure reminders, medications, etc. Lab work and previous medical history should also be available as attachments to patient files, so that a complete and wholistic file is created for each and every patient.

Boarding Calendar/System

Even if your practice does not offer boarding as a service, your software should, as a standard feature, offer a boarding module or calendar that gives you complete control over your practice’s boarding schedule. You should be able to make reservations for any given day, as well as see drop off and pick up dates for each pet.

Reminders/Patient Notifications 

Your software should include the ability to automatically keep track of due dates for a variety of services invoiced to the patient via the patient records (as well as the ability to manually add reminders for patients if need be). Would also be able to easily send reminders to clients through these reminders via email or even printable postcard.

Invoicing 

As far as invoicing features, your software should be able to easily create invoices without having to navigate different pages to do so. All your services and products should be accessible to search and select right there on the invoice, as well as the ability to add bundles of products and services for quicker invoicing. You should also be able to access a variety of payment methods without having to leave the invoice. If there is an existing balance or credit for that client’s account, it should be visible on the same page as well. Nowadays, invoicing should be a one-stop, streamlined process.

Certificates/Coupons/Etc.

Your software should include the ability to add and edit certificates that fit the size, scope, and needs of your practice.